I recently purchased a product that was made in China. It was obvious that the instructions were written by someone with very poor English. On this occasion, the result was SO bad - I could NOT understand what it was they were trying to tell me, and I had to guess how to use the product!
How many times has this happened to you? Sometimes the result is hilarious, but more often than not it detracts from professionalism and and any idea of quality that the consumer may have had in his or her mind.
It occurred to me that, although this was a pretty good product, it would be FAR more successful if it came with a quality ENGLISH manual and packaging, and what the world needed, was a service that provided JUST THAT!
And so, TechnicalSalesCopy.com was born!
At last, here’s a resource for manufacturers, product distributors, consulting companies et al to make use of a great, low-cost service to help improve the quality of their user manuals, sales brochures, websites, product packaging and all other materials associated with helping to sell more.
TechnicalSalesCopy.com has been created by Ian Nicholson, an Australian-based sales and marketing professional with over 20 years of copy-writing experience. In the early 1990’s he launched his copy-writing career, writing print ads for a small software developer in London. His sales copy and ads instantly generated sales, and some of his ads, published in the Lloyds Loading List, won an advertising award.
Since then, Ian has written copy for hundreds of brochures, ads, radio commercials and web-sites, and has helped generate millions upon millions in revenues. He is an avid graphic designer and videographer, producing corporate videos via Hyperdriven Pictures.
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